Month: July 2016

5 Tips Fashion School for Success

The idea of fashion school might seem like a catwalk, but in reality a degree in fashion is extremely demanding, rigorous and competitive. By following these five fashion school tips for success, you will be well on your way to a degree and a fashion career!

Tip 1: Pursuing Your Passion
If you are interested in pursuing a fashion design degree, it’s important to evaluate whether this is the right field for you. Do you see a fashion design and think about how to make it better? Can you not stop yourself from going through every magazine and critiquing the looks? Are you constantly altering you and your friends’ clothes? If you answered ‘yes’ to these questions, then fashion design school is probably for you!

Tip 2: Choosing the Right School
Now that you know fashion is your passion, the next step is choosing a fashion school that meets your needs. You need a school that has state-of-the-art equipment, that hires fashion professionals to teach its courses, plus one that is extremely connected to the current fashion industry. Are you looking for a school that is located in a metropolis? Or are you looking to take fashion classes online? This criteria will help you narrow in on the fashion school that is perfect for you!

Tip 3: Study, Study, Study
Now that you are in a fashion school that meets all of your prerequisites, you need to do well! This means picking the correct fashion courses to fulfill your degree and focus. Read each course syllabus thoroughly and create your calendar according to when assignments are due. Take notes during class and go over them before you attend class again. Give yourself plenty of time to complete your design projects – more than a week. Do not skip parts of your projects: draw a rough draft, select colors, make patterns, etc. Mastering correct study habits and your creative process early on will help you in your fashion future.

Tip 4: Make Connections
You go to classes, are doing extremely well and have most of the basics down. Now you need to take a look around you. What other students are doing well? Which instructors really stick out in your mind? You should volunteer to collaborate with them; offer to do extra projects with them and meet with your instructors if at all possible. The best way to make it in the fashion world is to pave the path with people that know and like you!

Tip 5: Put Yourself Out There
Now you know how to ace all your classes, create the fashion designs you love and you know your peers and professors. It’s time to take the plunge and put yourself out there: get a fashion internship! Your fashion school has connections and resources that you can only utilize as a student – take advantage! If you keep putting it off until after you graduate, you are missing the opportunities currently available to you.

 

Working in the Fashion Industry

There it is, on the television or on the internet everyday – people working in the fashion industry giving the public live updates on what’s up for the year’s designer Fall Collections, which colors are popular for the month, whose gown drew the most praise at The Oscars, what kind of shoes are in for the coming spring and so on. The big, glitzy world of fashion may always spotlight the fashion designers, models and celebrities who make and wear what the rest of the world follows, but it’s actually a much bigger arena with thousands of people working in the fashion industry behind the scenes to make sure each show goes smoothly or that each clothing line sells.

Job Outlook

Working in the fashion industry may seem like all fun and glamor, but in reality, like all professions, it takes hard work to make it. If you’re an aspiring fashion designer who wants to jump headfirst into the field, be wise and check out what you’re getting into first. Fashion is a thriving industry, no doubt. There is always a need for new talent and for skilled professionals, but the competition is fierce as well. For anyone to enter the doors, you should have the proper educational background, excellent artistic abilities, training and skills.

Salaries vary according to the career you’re in while working in the fashion industry, but according to statistics, the median annual salary for fashion designers is something like $35,000-$75,000. Merchandise displayers start at $15,000 up to $40,000 a year while set designers may get from $18,000-$63,000. The better your educational background and qualifications, the more experience you garner, the higher your pay grade gets and the more likely you are to climb the ladder of success.

Career Opportunities

Not everyone desires to be a fashion designer, but still wants to work in fashion. As such, there are numerous career opportunities to be found. Fashion Design Production is where clothing designs are recreated and reproduced for the market and where the actual creation of a fashion line takes place. These are the pattern makers, designers, textile experts, showroom salespeople and product managers. Fashion Marketing and Merchandising is the area that deals with fashion trends, consumer behavior, advertising and marketing campaigns and strategies, retail and wholesale selling. In short, this is where the actual selling of clothes takes place and where you will find fashion coordinators and directors, retail and visual merchandisers. Fashion Media and Promotions is where fashion photographers, illustrators, writers, fashion magazine staff, stylists, online fashion teams, and public relations people will find themselves.

Other areas in fashion are in costume design, runway, print or commercial modelling, buyers and personal shoppers, interior design, set design, retail shop owners, fashion forecasting and critiquing. With so many niches you could possibly fit yourself in, there’s no lack of knowledge and skills that you can further acquire while you are working in the fashion industry that will help you do your job better and aid you in getting a higher-paying job or a better position!

 

Business of Fashion

When the first human being, in Eden or on earth, covered his body with leaves, or later with an animal skin, the fashion industry was founded at that time. Though we are not familiar with the style and attire of that time until the ancient civilizations preserved few images in the solidity of rocks, through cave paintings and through rock-cut sculptures.

Terra Cotta figurines of the oldest Harappan Age show interesting headdresses that can be compared with any modern hairstyle with a heavy look. The Dancing Girl of Mohenjo Daro with bangles in her arms is not behind any fashion sculpt of any age. While no one can deny the allure and glamour of Cleopatra; a woman with great political skills and a long nose, who crafted many fashion styles from jewelry to outfits of the great Egyptian Empire of Scissors.

But fashion is not only associated to women always! In ancient times of Cleopatra, Scissors always wore clothes that were royal, expensive, stylistic, attractive and special. At the same Egyptian soil, the Pharaohs were never behind. The great Biblical Character of Moses, if taken as an Egyptian Prince, was always a portrayed, in tales and later in movies, in a charismatic outfit.

While in the Western part of the globe, the Greeks and Romans not only marked high standards in Art, Architecture, and Warfare, but their unique and intricate concepts of a perfect and godlike human body, especially of males, supported the appealing army uniforms and court-wears.

The supernatural characters of illustrious Greek, Egyptian and Indian Mythologies did provide extraordinary range of apparel; well preserved in the form of painting and sculpture.

These ancient models are still the greatest sources of inspiration for modern day fashion designers and the origins of the evolved form of cultural trends prevailed through continents from Australia to America and from Asia to Africa.

Cultural influences are stronger when we consider the economic aspect of the fashion industry. Business needs market where it can present fresh ideas and products in every new day. Although in this global age, acculturation is very much on. But even then there are many cultural aspects that can instigate or impede certain trends. A colorful bikini is a great fashion market item in Western or secular and modern cultures, but it is almost a taboo in some rigid and fundamental areas. Contrary to that, a veil is popular in fundamental countries, but has no market in secular or modern world. However, so many fashion articles could get the status of cross-cultural ambition. Especially in ornaments, there is not much difference across the globe with exception of little diversity in shape, material and style. Earrings, bracelets, pendants, bangles and rings are always, and everywhere, in fashion since ages having big market scope in all societies and cultures.

On the individual level, fashion is not just a simple word or an uncomplicated attitude, or even an overwhelming desire. Fashion is a multifarious dogma that can influence an individual in many ways.

“As process it is [fashion] sustained through some complex amalgamation of inspiration, imitation and institutionalization, all of which seem necessary, even though the nature and degree of their fusion is, as we can infer from fashion history, quite variable.” (Fred Davis. Fashion, Culture and Identity. P. 123)

Therefore, the multifaceted incorporation of fashion, where force an individual at the same time, it also institutionalize itself on many grounds. This institutionalization is not only at the academic level, but due to its capacity of holding an individual, society, or even the whole world has created a huge market for investors.

This feature has made fashion, throughout past decades, an industry with small to bulk product possibility that can be marketed all around the world. It attracted many business tycoons and groups of companies to invest in fashion industry, or to label some of their products as fashion products. This idea initially covered the clothes brand but soon after, it encompassed every utility of everyday life. From earrings to pendants, from watches to glasses, from shoes to wallets, from perfumes to hairstyles, everything was produced and marketed, exported and imported on such a huge scale that it actually influenced the economy of various countries. Apart from the individual fashion, bathroom accessories, kitchen, bedroom and bathroom d├ęcor, landscaping of gardens and lawns, furniture, automobiles, electronics or even language accents, everything got under the broad term of fashion. Products singularly and brands collectively helped and polished lifestyle across the continents. So, inevitably fashion market got vitality.

Despite quality, comfort and durability the exclusivity of a product and its luxurious look are the reasons that produce scope for a product to be marketed. That is the market policy of almost every fashion company revolves around these features.

Simultaneously, the marketing and availability of various products have developed the customers’ sense of selection and exposure with a comparative buying power. Fashion is not always brand conscious; it is item based as well. Sometime, the need for a particular item may force us to go beyond the brand-range and select something less popular. This is a challenge all the famous brands have to cope with. Ian Griffiths and Nicola White, in their edited work: The Fashion Business- Theory, Practice, Image, commented on item shopping as:

“Item shopping is still very much part of our lives, but market saturation has taken its toll and replacement purchases of core product continue to decline. Added to this is the changing profile of the customer, who, through constant exposure, is becoming wiser, more astute, more confident in mixing products and consequently, likely to be less brand loyal.”

The customer satisfaction is very important in the fashion industry; either it is attained by making customer needful for an upcoming product through advertising, or by providing him what he is striving for. The former caused the creative and design department to experiment with new ideas and shapes while the latter forced the quality controlled production with maintained standards.

Modern day fashion is rapid, short lived, more corporate in its structure, and psychological than ever before. Due to better and quick sources of communication and information, the international or external markets are open for every fashion company to do business, multinational companies can be found with variety of products in all the continents with complex network and appropriate marketing policies according to the socio-cultural requirements of a certain country. Especially, when we talk about the couture and cosmetics, contemporary trends are getting more and more cross-cultural due to viewership of various fashion channels on TV. This is far quicker source than the print media. So, the skills and concepts are also crossing the geographical and ideological boundaries of different parts of the world regardless of ethnic rigidity and conventionalism. That is one reason that fashion is also taken as the reflection of the progress in some developing countries. Fred Divis described clothing as a visual metaphor in his compilation; Fashion, Culture and Identity:

“As visual metaphor the clothing that is dress (one should perhaps distinguish between the two) is capable of communicating many things including something as subtle, for example, as the wearer’s reflexive awareness…”

This is what has made fashion companies responsible for customer care at the same time, when they were thinking to be profitable. You can find friendly policies of such companies towards its employees, suppliers and customers. Together with the advertising campaigns, Fashion Weeks with new designs and colors, serve additionally to promote new concepts. These Fashion Weeks not only display an array of new products, but also serve to communicate with the audience visually. Dresses and accessories worn by models doing catwalk, are more lively and enthralling than the mere display on mannequins. Normally with a range of Fall, Spring, Summer and Winter collection, Fashion Weeks boost market demands and promote its associated businesses as well. Fashion Shows now have become cultural events which are happily sponsored by the corporate sector.

At modern day fashion companies, there is an underlying and long standing commitment to ethical trading, based upon the belief, that business can be both profitable and responsible. So, fashion companies believe that building meaningful long term relationships with employees, suppliers and communities is good business practice for them and is what the customers expect popular brands. This is, and always has been, the founding principle of different brands as Corporate-Social responsibility.

Fashion is not only a phenomenon for luxurious life, but this concept deals with humanity as well. True meaning of fashion is to put life at ease and to facilitate humanity with its respective life style. That is why, modern fashion companies are conscious for the fact of supporting special people of society with special needs. This phenomenon is causing fashion to be responsive towards special people.

Therefore, the market and its demands may vary from community to community. For example, the range may get different in a London store in comparison with the variety at a Singapore or China store. No doubt, in the modern world, ‘East meets West’ but climate, culture, sociology and psychological needs can force fashion designers and companies to provide a vast canvas for the diversity of customers worldwide. But there are few items that are evergreen. Jeans and Bags are such commodities that are always in demand and ask for the latest styles and comfort at the same time.

Modern day fashion is global, human, culture and society friendly. At one end it emphasizes collective psychology and trends of a society, and at the other end, it deals with the individual needs of customer care. Healthy trends, balanced life, and busy lifestyle are, what the modern fashion companies have to consider deeply. It is no more a matter of looking good and attractive, true fashion and accessories join comfort and trend together. Fashion companies are somehow, have become institutes that are shaping behaviors, psychology and healthy and innovative thinking. The concept of being relaxed and making others too, by wearing good looking, comfortable, trendy and eye-catching outfits in soothing or energetic colors, is the order of the modern day.

 

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